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Japan: Doing Business in a Unique Culture
by Kevin Barry Bucknall, Ph.D.
ISBN: 978-1-932482-23-2

This book is essential reading for all those managers, investors, and traders as well as government officials who do business in or might in the future have dealings with Japan.  More than most people living in a rich, developed country, the Japanese still place great store on traditional values and cling to a culture that is both varied and unique.  Business etiquette and general good manners are not only dissimilar, but they are strictly prescribed and adhered to by those with whom you will negotiate and socialise.  Getting things right can only help you, but it is incredibly easy to get things wrong and never even know it.  Politeness dictates that you will not be told when you make mistakes or irritate people, but when you inevitably do so, the price you pay, as a minimum, can be to suffer slow negotiations with the attendant increased costs in time and money.  At the worst, you might lose an entire contract or fail to break into the Japanese market at all.

 This book will help you to adjust quickly, make friends easily, and interact more effectively; all of these can help you achieve your goals more rapidly, gain repeat business, and generally be more successful.

 You will learn many of the basic concepts of this fascinating culture that will help you to understand better what is going on.  You will discover how the Japanese like to do business, who should be on your team, how you should behave for greater success, what to expect at meetings, and what you should do there.  Advice and hints for living in Japan and running a company there are supplied and there is a whole chapter on what to expect if you are a woman or your team includes women.  A further chapter covers the important issue of what to do when a Japanese team visits you in your country.

 Written by Kevin Bucknall who has lived and worked for decades in Asia and Australasia, this book should be a welcome addition to the library of any adult who deals with or works in that fascinating but mysterious country, Japan.

From "Transforming Good Managers into Leaders" in The Cerebyte Wisdom Journal, August 2008: "Worth reading!"

BOSON BOOKS also offers Chinese Business Etiquette and Culture by Dr. Bucknall.


About the Author

Kevin Bucknall's interest in Asia dates back forty years to the days of his military service in Singapore and Malaya, as it then was. He spent the evenings with Chinese friends, and played clarinet and saxophone in a local Chinese nightclub. Since then, he has lived almost all his life in Asia and Australia, including periods in China, Hong Kong, and Thailand. He has negotiated in and published extensively about China, including three books and over twenty articles. He has written also about Hong Kong, Japan, and South Korea. He has a B.Sc.(Economics) from the London School of Economics and a Ph.D. from the Australian National University.

In 1988 Kevin Bucknall was appointed the Foundation Head of the School of International Business Relations, at Griffith University, Brisbane, Australia, where he ran the Centre for the Study of Australia-Asia Relations and for many years was a member of the Editorial Board of the Australian Journal of Chinese Affairs.

He has held a variety of posts in commerce, local government, national government, and the United Nations. Kevin Bucknall's most valuable contribution in life is his invention of the concept of Simulcast. Simulcast is TV pictures accompanied by FM sound on the radio, which is much used around the world for presenting serious music on TV. He has spent much of his life working in academia, to which he kept returning after periods in the real world. He put much effort into improving teaching and learning and is the author of Studying at University: how to make a success of your academic course.

For some time he spent half the year lecturing in economics, the Chinese economy, and participating in courses in cross-cultural communications and legal negotiation, at Griffith University. The other half he did whatever he wanted. This usually meant traveling, writing, and generally enjoying life among the actors, authors, musicians, and other sundry bohemians in Primrose Hill, London. He is now retired and still doing what he wants.